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What we do

Competitor intelligence that turns into marketing actions.Not another blank AI box.

SignalGap watches competitor sites, ads, SEO moves, pricing pages, content velocity, and tech stack shifts. Then it turns those changes into weekly digests, counter-content, SEO recommendations, and approval-ready launch actions.

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3 competitors free forever · No card required · First snapshot in 15 minutes

Competitor move printavo.com · MON 09:04
✓
Move detected · severity 5
Standard tier pricing +12% on /pricing
High severity
09:04
✓
Why it matters
Their entry tier now costs more than yours — a positioning opening
Opportunity
09:04
✓
Suggested counter-move
Run a "same price, more shop" ad against the hike
Drafted
09:05
✓
Draft generated · your voice
"They raised prices. We didn't. Fast shop work, no chaos."
2 variants ready
09:05
⌛
Approval pending
Waiting on you — approve, edit, or ignore
Needs review
now
Send to → MetaTikTokGoogleLinkedInEmail
Watches competitors sites · ads · SEO · pricing
Finds the gaps severity-ranked changes
Drafts the response in your brand voice
Helps you launch approval-ready flow
Free plan available no card required
Watch

What we watch

We track the moves your competitors make before they become obvious.

Pricing changes

We hash and diff competitor pricing pages so you know the moment an offer, tier, or package changes.

printavo.com/pricing — Standard tier +12% — detected 4h ago
Adjust your positioning before customers compare you.

Ad library ingestion

We pull each competitor's live ads nightly. Every new ad, paused ad, or refreshed creative becomes a counter candidate.

glossier.com — 3 new Meta ads — 2 counters drafted
See what they're spending on while it's still live.

Tech stack shifts

30+ rules catch CRM, email, CMS, hosting, and analytics swaps — usually within 48 hours of the change.

notion.so — Klaviyo added (was Mailchimp Tuesday)
Read their strategy from the tools they pick up.

Keyword + content velocity

We track sitemap growth, new pages, and keyword gaps. When a competitor starts ranking for something you don't, we surface it.

linear.app — "issue tracking for startups" — gap rank #3, you not ranking
Catch content bets early, not six months late.
Decide

What we make of it

We turn raw changes into ranked, readable recommendations.

Weekly digest

Monday 9am: 8–15 things that moved, severity-ranked, with a two-sentence AI summary up top. Read it in four minutes.

12 events · 8 competitors · 4 counters ready
Replace manual competitor checks with one inbox read.

Site audit + SEO recs

We crawl your own site too. Technical issues, missing schema, slow LCP, broken links — surfaced as a prioritized fix list.

lozoutfitters.com · 108 findings · 2 critical · ranked by impact
Fix what actually moves rankings, in order.

Severity ranking

Not every change matters. We score each one 1–5 so a pricing hike never gets buried under a font tweak.

sev 5 · pricing change  |  sev 2 · footer copy edit
Spend your attention on the moves that count.

Opportunity detection

We connect the dots across signals — a price hike plus a new ad plus a keyword gap becomes one clear opening.

Opening: undercut Printavo's tier change with a value ad + landing page
Know the play, not just the data points.
Launch

What we draft for you

We draft the counter-move so you're not starting from a blank page.

Counter-creative in your voice

Your brand voice snapshot, read by AI. When a competitor ships, we draft copy and image directions positioned against their move, in your voice.

"Fast shop work, no chaos." — counter to Printavo's bulk-tier push
Respond the same day, not the next quarter.

Campaign draft generation

Each counter comes as a ready-to-edit draft — headline, body, CTA, and two variants — plus SEO briefs for the content gaps.

Variant A · Variant B · 1 blog brief — all editable before launch
Skip the blank doc; start from a real first draft.

Approval-ready publishing

Review a draft, edit if you want, then approve and schedule. Push to Meta, TikTok, Google, or LinkedIn — nothing goes out without your sign-off.

Approve → schedule · Fri 10:00 · Meta + LinkedIn
You stay in control; we remove the busywork.

Performance feedback loop

Once something launches, metrics flow back every 15 minutes and feed the next week's recommendations.

Meta · live · 1.59% CTR · $48 spent · 4,218 impressions
Each week's moves get sharper than the last.
Every Monday, 9am

What you get every week.

One digest, severity-ranked, read in four minutes. Everything below lands in your inbox — no dashboard to babysit.

  • Competitor changes, ranked by severityEvery move scored 1–5 so the big ones surface first.
  • SEO gaps and content opportunitiesKeywords they own and you don't, plus the briefs to close them.
  • Ad and offer changesNew creatives, paused ads, and pricing moves from across your set.
  • Counter-content draftsAd and blog drafts in your voice, ready to edit.
  • Suggested channelsWhere each counter is most likely to land — Meta, TikTok, Google, LinkedIn, Email.
  • Approval queueEverything waiting on your sign-off, in one place.
  • Performance notesHow last week's launches did, feeding this week's picks.

Weekly Digest

MON · MAY 25 · 09:00
5

Printavo raised Standard tier +12%

printavo.com/pricing · counter drafted
4

Glossier shipped 3 new Meta ads

ad library · 2 counters in your voice
4

SEO gap: "shop ERP under 50"

they rank #3 · you don't · brief ready
3

Notion added Klaviyo (was Mailchimp)

tech stack · email play shift
12 events · 8 competitors 4 counters awaiting approval
The loop

From signal to shipped.

Six steps, and only one of them is yours. The rest runs on its own and the results feed back in.

1
Competitor moves
A rival changes pricing, ships an ad, or publishes new content.
→
2
SignalGap detects it
Crawls and diffs catch the change, often within hours.
→
3
It ranks the opportunity
Scored by severity and turned into a clear opening.
→
4
It drafts a counter-move
Copy, variants, and SEO briefs — in your brand voice.
→
5
You approve, edit, or ignore
Your call. Nothing ships without your sign-off.
→
6
Results flow back
Performance feeds the next round of recommendations.
→
Ready?

Stop checking competitors manually. Let the loop run.

Add competitors, connect your brand, and get your first snapshot without booking a demo.

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