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Pricing

Simple pricing for competitor intelligence that turns into action. Free to start.

Start with competitor tracking, SEO checks, and AI-generated recommendations. Upgrade when you need more competitors, more websites, more posts, more automation, or agency controls.

No credit card on Free Cancel anytime Upgrade or downgrade anytime Annual plans save about 2 months

Free

Try the platform. No card needed.

$0/yr

Free forever

  • 1 competitor tracked
  • 1 website monitored
  • 10 AI generations / mo
  • 10 audit pages / mo
  • Weekly competitor digest
  • 30-day history

Starter

Small businesses running their own marketing.

$470/yr

Save $118 vs monthly

  • 5 competitors, daily updates
  • 3 websites monitored
  • 100 AI generations / mo
  • Social scheduling, 5 channels
  • Weekly SEO audits (100 pages)
  • 12-month history

Agency

Agencies and multi-location businesses.

$1,910/yr

Save $478 vs monthly

  • 50 competitors, real-time updates
  • Unlimited AI generations
  • Client portals + multi-client dashboards
  • White-label everything
  • 15 team seats
  • Full intelligence suite

30-day money-back on annual plans. Cancel monthly anytime — no retention call.
Bring your own API key (Anthropic, Replicate, Ayrshare) and usage on your key doesn't count against your plan.

Which plan

Not sure which plan fits?

Starter $49/mo

Pick Starter if you monitor a few competitors and want weekly direction.

Choose Starter
Pro $99/mo Most popular

Pick Pro if you want deeper SEO, auto-posting, automated SEO fixes, and more weekly actions.

Choose Pro
Agency $199/mo

Pick Agency if you manage multiple brands, clients, locations, or reports.

Choose Agency
Compare

Every feature, side by side.

Feature Free Starter Pro Agency
Monitoring
Competitors monitored 1 5 15 50
Websites monitored 1 3 10 50
Competitor update cadence Weekly Daily Daily Real-time
Historical data retention 30 days 12 months Unlimited Unlimited
SEO
Audit pages / month 10 100 500 2,500
Audit runs 1/mo Weekly Automated Automated
Keywords tracked 5 50 250 1,000
Automated SEO fixes
AI
AI generations / month 10 100 500 Unlimited
Real AI image generation
Weekly action plan size 3 6 10 15
Social
Social channels 2 5 15 Unlimited
Social posts / month 10 100 Unlimited Unlimited
Social scheduling
Auto-posting
Agency & team
Team seats 1 2 5 15
White-label reports
Client portals
API / MCP write access
Support
Support level Community Email Priority Dedicated
FreeFree
Monitoring
Competitors monitored1
Websites monitored1
Competitor update cadenceWeekly
Historical data retention30 days
SEO
Audit pages / month10
Audit runs1/mo
Keywords tracked5
Automated SEO fixes
AI
AI generations / month10
Real AI image generation
Weekly action plan size3
Social
Social channels2
Social posts / month10
Social scheduling
Auto-posting
Agency & team
Team seats1
White-label reports
Client portals
API / MCP write access
Support
Support levelCommunity
Starter$49/mo
Monitoring
Competitors monitored5
Websites monitored3
Competitor update cadenceDaily
Historical data retention12 months
SEO
Audit pages / month100
Audit runsWeekly
Keywords tracked50
Automated SEO fixes
AI
AI generations / month100
Real AI image generation
Weekly action plan size6
Social
Social channels5
Social posts / month100
Social scheduling
Auto-posting
Agency & team
Team seats2
White-label reports
Client portals
API / MCP write access
Support
Support levelEmail
Pro$99/mo
Monitoring
Competitors monitored15
Websites monitored10
Competitor update cadenceDaily
Historical data retentionUnlimited
SEO
Audit pages / month500
Audit runsAutomated
Keywords tracked250
Automated SEO fixes
AI
AI generations / month500
Real AI image generation
Weekly action plan size10
Social
Social channels15
Social posts / monthUnlimited
Social scheduling
Auto-posting
Agency & team
Team seats5
White-label reports
Client portals
API / MCP write access
Support
Support levelPriority
Agency$199/mo
Monitoring
Competitors monitored50
Websites monitored50
Competitor update cadenceReal-time
Historical data retentionUnlimited
SEO
Audit pages / month2,500
Audit runsAutomated
Keywords tracked1,000
Automated SEO fixes
AI
AI generations / monthUnlimited
Real AI image generation
Weekly action plan size15
Social
Social channelsUnlimited
Social posts / monthUnlimited
Social scheduling
Auto-posting
Agency & team
Team seats15
White-label reports
Client portals
API / MCP write access
Support
Support levelDedicated
FAQ

Common questions.

Do I need a credit card to start?

No. Free needs no card. You add a card only when you upgrade to a paid plan.

Can I switch plans anytime?

Yes. Upgrades take effect immediately and are prorated. Downgrades take effect at the end of your current billing period — you keep what you paid for until then.

What happens if I hit a limit?

No surprise bills. You'll see an upgrade prompt, and the action waits until you upgrade or until your monthly reset. Nothing is overage-charged silently.

What counts as an AI generation?

One generation is one piece of generated output — a counter-ad variant (copy + image together) or a recommendation. A four-variant brief uses four generations. Small "improve" tweaks are counted separately and are much cheaper.

Do you auto-post without approval?

Only if you enable it. Otherwise SignalGap creates an approval queue so you can review, edit, approve, or ignore before anything goes live.

Can I cancel anytime?

Yes, from Settings → Billing. Cancellation takes effect at the end of the period. No retention call.

How is this different from Semrush or SimilarWeb?

Those give you a data warehouse and a "now what?" — they assume you have analysts. SignalGap is the opposite: a short list of competitors, a weekly cadence, and output that's a launch-ready counter-campaign instead of a CSV.

What is white-label?

Reports, client portals, and digests rendered with your logo and brand colors — no SignalGap branding visible. Included on Pro (reports) and Agency (reports plus client portals).

Do you offer discounts for nonprofits or single-founder shops?

Yes. Email [email protected] with a one-sentence note about what you're working on.

Ready?

Pick a plan. Start watching competitors today. No card on Free.

Add competitors, run your first snapshot, and see what changed before you commit to a paid plan.