Questions before you start. The smart ones ask.

It watches a curated set of competitors you name, detects when they change something — pricing, SEO, ads, messaging — and turns those changes into a weekly digest plus a queue of counter-moves: SEO recommendations, draft creatives, and launch-ready tasks. You approve what ships.

Day one gives you a baseline snapshot. The recommendations improve as SignalGap builds crawl history, detects changes, and learns patterns.

The first weekly cycle is mostly baseline. Recommendations sharpen over the next two or three weeks as SignalGap accumulates crawl history and starts diffing real changes instead of reading a single snapshot.

The engine is industry-agnostic. It works for any business with a website and at least three named competitors — DTC ecommerce, B2B SaaS, agencies, service businesses, apparel decorators. If you can name your competitors, we can watch them.

Founders, marketers, and small agencies who already know who they're up against and want competitor changes turned into action — not another dashboard to babysit.

Generic AI starts from a blank prompt. SignalGap starts from competitor evidence, your brand voice, and your recent history. Those tools generate outward from your brand; we generate against what your market is actually doing this week.

Those tools are strong research platforms. SignalGap is built to turn competitor changes into weekly action: drafts, SEO recommendations, approval queues, and launch-ready tasks.

We respect robots.txt and crawl politely. If a site blocks automated access, SignalGap degrades gracefully, flags the source as limited, and keeps monitoring other available signals.

We respect robots.txt, throttle politely with multi-second gaps between requests to the same domain, and identify with a clear user-agent. For the small set of sites behind aggressive bot challenges there's a paid fallback. If a specific competitor stays blocked, tell us and we'll work around it.

Yes. You choose which competitors are tracked and can pause or remove any of them at any time. Nothing is monitored that you didn't add.

Technical problems (broken or missing meta, absent schema, slow or unindexable pages), thin content against ranking competitors, weak titles and descriptions, and accessibility gaps. It crawls your pages and returns prioritized findings, not a raw dump.

Some of them. SignalGap can automate safe fixes where the integration supports it. Higher-risk changes should be shown for approval first, with a plain-English explanation of what will change.

SignalGap can automate safe fixes where the integration supports it. Higher-risk changes should be shown for approval first, with a plain-English explanation of what will change.

Then SignalGap hands you the exact change to make — the copy, tag, or file — in plain English, so you or your developer can apply it in a couple of minutes. Nothing breaks; you just do the last step by hand.

Yes. Once a variant is approved, hit Launch, pick a platform, set a daily budget. Meta is first-class; TikTok, Google, LinkedIn, Pinterest, and X run through the same flow, and metrics pull back automatically.

Only if you enable it. Otherwise SignalGap creates an approval queue so you can review, edit, approve, or ignore before anything goes live.

Yes. Connect the accounts you want to publish or launch from, and disconnect them whenever you like. You decide what's linked.

Yes. Upload your own images or pull in existing assets and use them in drafts alongside anything SignalGap generates.

Always. Every draft — copy, image, targeting — is editable before it enters the approval queue or ships. Nothing publishes straight from generation.

No. Start free, add competitors, and run your first snapshot without entering a card.

Yes — upgrade or downgrade whenever. Changes take effect on your next cycle.

Yes. Cancel in settings and keep access through the end of the period you've paid for.

We warn you before you hit it, and nothing gets deleted. Stay put, or upgrade if you need more room.

One generated asset — a draft creative, a piece of copy, or an SEO recommendation. Editing or re-approving something you already generated doesn't count again.

Yes — email Jacob with a line on what you're doing and we'll sort something out.

SignalGap presents under your agency's name and branding instead of ours — so clients see your reports, not our logo.

Yes. Run a separate workspace per client, each with its own competitors, digests, and approval queue, all from one login.

Yes. Invite clients to review and approve drafts directly, so you're not chasing sign-off over email.

Yes — your logo, colors, and name on the reports and digests your clients receive.

Yes. A REST API lets you pull competitor data, findings, and creatives into your own tools. See the developer page for details.

MCP lets AI assistants talk to SignalGap directly — so you can query competitors, findings, and drafts from tools like Claude without leaving them.

Where your platform supports it, yes — connect once and SignalGap can read and, with permission, apply safe changes. Otherwise it hands you the exact change to make yourself.

SignalGap flags the failure, keeps the rest of your monitoring running, and retries. You're told what broke and what to do — it doesn't fail silently.

Yes. Anything beyond a safe automated fix is shown first, with a plain-English explanation of exactly what will change, so you approve with full context.