:root {
    --ink: #111827;             /* not pure black — print shop ink */
    --paper: #F7F3EA;           /* slightly warm paper */
    --paper-2: #EDE6D8;
    --rule: #D9D1BF;
    --rule-light: #D9D1BF;
    --accent: #F0442E;           /* screen-print red */
    --accent-2: #0F766E;         /* deep ink teal */
    --muted: #64748B;
  /* SignalGap-named aliases (new design system) */
  --signal: #F0442E;
  --sand: #EDE6D8;
  --teal: #0F766E;
  --amber: #D97706;
  --slate: #64748B;
  --white: #FFFFFF;
}
  * { box-sizing: border-box; margin: 0; padding: 0; }
  html { scroll-behavior: smooth; }
  body {
    font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
    background: var(--paper);
    color: var(--ink);
    -webkit-font-smoothing: antialiased;
    line-height: 1.5;
  }
  .container { max-width: 1180px; margin: 0 auto; padding: 0 24px; }
  .serif { font-family: 'Instrument Serif', Georgia, serif; font-weight: 400; font-style: italic; }
  .mono { font-family: 'JetBrains Mono', monospace; }

  /* Subtle paper texture via SVG noise */
  body::before {
    content: '';
    position: fixed; inset: 0;
    pointer-events: none;
    opacity: 0.4;
    background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='200' height='200'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='1' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0.1 0 0 0 0 0.1 0 0 0 0 0.1 0 0 0 0.08 0'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>");
    mix-blend-mode: multiply;
    z-index: 1;
  }
  body > * { position: relative; z-index: 2; }

  /* Nav */
  nav {
    border-bottom: 1px solid var(--rule-light);
    background: rgba(244, 239, 230, 0.92);
    backdrop-filter: blur(8px);
    position: sticky; top: 0; z-index: 100;
  }
  .nav-inner { display: flex; align-items: center; justify-content: space-between; padding: 18px 0; position: relative; }
  .brand { font-weight: 600; font-size: 17px; letter-spacing: -0.01em; display: flex; align-items: center; gap: 0; }
  
  .nav-links { display: flex; gap: 28px; align-items: center; font-size: 14px; }
  .nav-links a { color: var(--ink); text-decoration: none; opacity: 0.8; }
  .nav-links a:hover { opacity: 1; }
  /* Hamburger (hidden on desktop; shown in the mobile block below) */
  .nav-burger { display: none; flex-direction: column; gap: 5px; cursor: pointer; padding: 6px; }
  .nav-burger span { width: 22px; height: 2px; background: var(--ink); transition: transform 0.2s, opacity 0.2s; }
  a.nav-cta {
    background: var(--ink); color: var(--paper) !important; padding: 9px 18px;
    text-decoration: none; border-radius: 2px; font-weight: 500;
  }
  a.nav-cta:hover { background: var(--accent-2); color: var(--paper) !important; opacity: 1 !important; }

  /* Hero */
  .hero { padding: 96px 0 64px; }
  .eyebrow {
    font-family: 'JetBrains Mono', monospace; font-size: 12px; letter-spacing: 0.1em;
    text-transform: uppercase; color: var(--muted); margin-bottom: 24px;
    display: inline-flex; align-items: center; gap: 10px;
  }
  .eyebrow::before {
    content: ''; display: inline-block; width: 24px; height: 1px; background: var(--accent);
  }
  h1 {
    font-size: clamp(40px, 6.5vw, 76px);
    letter-spacing: -0.03em; line-height: 1.02;
    font-weight: 600; max-width: 900px;
  }
  h1 .serif { color: var(--accent); }
  h1 .underline {
    background: linear-gradient(transparent 60%, rgba(240,68,46,0.18) 60%);
    padding: 0 2px;
  }
  .lede {
    font-size: 19px; margin-top: 28px; max-width: 600px; color: var(--ink); opacity: 0.85;
    line-height: 1.55;
  }
  .cta-row { display: flex; gap: 12px; margin-top: 36px; flex-wrap: wrap; align-items: center; }
  .btn-primary {
    background: var(--ink) !important; color: var(--paper) !important;
    border: 1px solid var(--ink) !important; padding: 14px 24px;
    text-decoration: none; border-radius: 2px; font-weight: 500; font-size: 15px;
    transition: background 0.2s, border-color 0.2s;
  }
  .btn-primary:hover { background: var(--accent-2) !important; border-color: var(--accent-2) !important; }
  .btn-secondary {
    color: var(--ink); padding: 14px 18px; text-decoration: none; font-weight: 500;
    font-size: 15px; display: inline-flex; align-items: center; gap: 6px;
  }
  .btn-secondary:hover { color: var(--accent); }
  .free-note { font-size: 13px; color: var(--muted); margin-left: 8px; }

  /* Receipt-style digest preview */
  .receipt {
    margin-top: 72px;
    max-width: 560px;
    background: #FBF6EB;
    padding: 36px 40px 44px;
    border: 1px solid var(--rule-light);
    box-shadow:
      0 1px 0 var(--rule-light),
      0 30px 60px -30px rgba(26,24,21,0.25),
      0 8px 0 -4px #F0E8D6;
    transform: rotate(-0.4deg);
    position: relative;
  }
  .receipt::before, .receipt::after {
    content: ''; position: absolute; left: 0; right: 0; height: 12px;
    background-image: radial-gradient(circle at 6px 6px, var(--paper) 5px, transparent 6px);
    background-size: 14px 12px;
  }
  .receipt::before { top: -6px; }
  .receipt::after { bottom: -6px; transform: rotate(180deg); }
  .receipt-head { display: flex; justify-content: space-between; padding-bottom: 12px; border-bottom: 1px dashed var(--rule-light); }
  .receipt-head h3 { font-size: 14px; font-weight: 600; letter-spacing: 0.04em; text-transform: uppercase; }
  .receipt-head .date { font-family: 'JetBrains Mono', monospace; font-size: 12px; color: var(--muted); }
  .receipt-row { display: flex; gap: 12px; padding: 14px 0; border-bottom: 1px dotted var(--rule-light); }
  .receipt-row:last-child { border-bottom: 0; }
  .receipt-sev {
    flex: 0 0 24px; height: 24px; border-radius: 1px;
    background: var(--ink); color: var(--paper);
    display: flex; align-items: center; justify-content: center;
    font-family: 'JetBrains Mono', monospace; font-size: 11px; font-weight: 600;
  }
  .receipt-sev.r5, .receipt-sev.r4 { background: var(--accent); }
  .receipt-sev.r3 { background: #B68D2A; }
  .receipt-row p { font-size: 13.5px; line-height: 1.4; }
  .receipt-row .who { font-size: 11px; color: var(--muted); font-family: 'JetBrains Mono', monospace; margin-top: 2px; }
  .receipt-foot {
    margin-top: 16px; padding-top: 12px; border-top: 1px dashed var(--rule-light);
    font-size: 11px; font-family: 'JetBrains Mono', monospace; color: var(--muted);
    display: flex; justify-content: space-between;
  }

  /* Section divider */
  section { padding: 64px 0; border-top: 1px solid var(--rule-light); }
  .proof-section { padding: 48px 0; }
  /* Digest mockup badges */
  .receipt-badge {
    display: inline-flex; align-items: center; margin-top: 8px;
    font-family: 'JetBrains Mono', monospace; font-size: 9.5px; font-weight: 700;
    letter-spacing: 0.08em; text-transform: uppercase;
    padding: 3px 9px; border-radius: 999px;
  }
  .receipt-badge.ready { color: var(--accent); background: rgba(240,68,46,0.10); }
  .receipt-badge.watch { color: var(--muted); background: rgba(31,26,18,0.06); }
  .receipt-badge.brief { color: var(--accent-2, #0F766E); background: rgba(15,118,110,0.10); }
  /* Secondary nav sign-in link (next to the Start free CTA) */
  .nav-signin { font-weight: 500; }
  /* Dark action card in the loop grid */
  .step-cta { transition: transform 0.18s, box-shadow 0.18s; }
  .step-cta:hover { transform: translateY(-2px); box-shadow: 0 18px 40px -20px rgba(31,26,18,0.55); }
  .section-eyebrow {
    font-family: 'JetBrains Mono', monospace; font-size: 12px; letter-spacing: 0.1em;
    text-transform: uppercase; color: var(--muted); margin-bottom: 16px;
  }
  h2 {
    font-size: clamp(32px, 4.2vw, 48px); letter-spacing: -0.02em; line-height: 1.05;
    font-weight: 600; max-width: 720px;
  }
  h2 .serif { color: var(--accent); }
  .section-lede {
    font-size: 17px; margin-top: 16px; max-width: 580px; color: var(--ink); opacity: 0.7;
  }

  /* How it works — 3 steps as numbered cards */
  .steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; margin-top: 56px; background: var(--rule-light); }
  .step {
    background: var(--paper); padding: 32px 28px 40px;
    position: relative;
  }
  .step-num {
    font-family: 'Instrument Serif', serif; font-size: 64px; line-height: 1;
    color: var(--accent); opacity: 0.5; display: block; margin-bottom: 20px;
  }
  .step h3 { font-size: 19px; font-weight: 600; margin-bottom: 10px; letter-spacing: -0.01em; }
  .step p { font-size: 14.5px; color: var(--ink); opacity: 0.75; line-height: 1.5; }
  .step-detail {
    margin-top: 16px; padding-top: 14px; border-top: 1px dashed var(--rule-light);
    font-family: 'JetBrains Mono', monospace; font-size: 12px; color: var(--muted);
  }

  /* What you watch */
  .watch-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0; margin-top: 48px;
                border: 1px solid var(--rule-light); }
  .watch-cell {
    padding: 28px 32px;
    border-right: 1px solid var(--rule-light);
    border-bottom: 1px solid var(--rule-light);
  }
  .watch-cell:nth-child(2n) { border-right: 0; }
  .watch-cell:nth-last-child(-n+2) { border-bottom: 0; }
  .watch-cell h4 {
    font-size: 16px; font-weight: 600; margin-bottom: 6px;
    display: flex; align-items: center; gap: 10px;
  }
  .watch-cell h4::before {
    content: ''; display: inline-block; width: 6px; height: 6px;
    background: var(--accent); border-radius: 50%;
  }
  .watch-cell p { font-size: 14px; color: var(--ink); opacity: 0.7; line-height: 1.55; }
  .watch-cell .tag {
    display: inline-block; font-family: 'JetBrains Mono', monospace; font-size: 11px;
    padding: 2px 8px; background: var(--paper-2); border: 1px solid var(--rule-light);
    color: var(--muted); margin-top: 12px; letter-spacing: 0.04em;
  }

  /* Quote / proof */
  .quote { padding: 80px 0; border-top: 1px solid var(--rule-light); background: var(--paper-2); }
  .quote blockquote {
    font-family: 'Instrument Serif', serif; font-size: clamp(28px, 3.6vw, 42px);
    line-height: 1.2; max-width: 880px; color: var(--ink);
  }
  .quote-attr { margin-top: 24px; font-family: 'JetBrains Mono', monospace; font-size: 13px;
                color: var(--muted); letter-spacing: 0.04em; }

  /* Pricing */
  .price-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-top: 48px; }
  .price-card {
    background: var(--paper); padding: 32px 28px; border: 1px solid var(--rule-light);
    display: flex; flex-direction: column;
  }
  .price-card.featured {
    background: var(--ink); color: var(--paper); border-color: var(--ink);
  }
  .price-card.featured .price-num { color: var(--paper); }
  .price-card.featured .price-name { color: var(--paper); }
  .price-card.featured .price-feat { color: rgba(247,243,234,0.75); }
  .price-name { font-weight: 600; font-size: 17px; letter-spacing: -0.01em; }
  .price-num { font-size: 40px; font-weight: 600; letter-spacing: -0.02em; margin: 16px 0 4px; }
  .price-per { font-size: 13px; color: var(--muted); }
  .price-card.featured .price-per { color: rgba(247,243,234,0.6); }
  .price-feats { list-style: none; margin: 20px 0; padding: 0; }
  .price-feat { font-size: 14px; padding: 6px 0; color: var(--ink); opacity: 0.85; display: flex; gap: 8px; }
  .price-feat::before { content: '✓'; color: var(--accent); flex: 0 0 12px; }
  .price-card.featured .price-feat::before { color: var(--accent); }
  .price-card .btn-primary { text-align: center; margin-top: auto; }
  .price-card.featured .btn-primary { background: var(--accent); }
  .price-card.featured .btn-primary:hover { background: #A22F22; }

  /* FAQ */
  .faq { max-width: 800px; margin-top: 48px; }
  .faq-item { border-bottom: 1px solid var(--rule-light); }
  .faq-item summary {
    padding: 24px 0; font-size: 17px; font-weight: 500; cursor: pointer;
    list-style: none; display: flex; justify-content: space-between; align-items: center;
  }
  .faq-item summary::-webkit-details-marker { display: none; }
  .faq-item summary::after { content: '+'; font-size: 24px; color: var(--accent); font-weight: 300; }
  .faq-item[open] summary::after { content: '−'; }
  .faq-item[open] summary { color: var(--accent); }
  .faq-body { padding: 0 0 24px; font-size: 15px; color: var(--ink); opacity: 0.75; line-height: 1.6; max-width: 680px; }

  /* Final CTA */
  .final-cta { background: var(--ink); color: var(--paper); padding: 80px 0; border-top: 0; }
  .final-cta h2 { color: var(--paper); }
  .final-cta .section-lede { color: rgba(247,243,234,0.7); }
  .final-cta .btn-primary { background: var(--accent); }
  .final-cta .btn-secondary { color: var(--paper); }

  /* Footer */
  footer { padding: 40px 0 64px; border-top: 1px solid var(--rule-light); background: var(--paper-2); }
  .foot-inner { display: flex; justify-content: space-between; align-items: flex-start; gap: 48px; flex-wrap: wrap; }
  .foot-cols { display: flex; gap: 64px; flex-wrap: wrap; }
  .foot-col h5 {
    font-family: 'JetBrains Mono', monospace; font-size: 11px; letter-spacing: 0.1em;
    text-transform: uppercase; color: var(--muted); margin-bottom: 12px;
  }
  .foot-col a { display: block; color: var(--ink); text-decoration: none; font-size: 14px; padding: 4px 0; opacity: 0.8; }
  .foot-col a:hover { opacity: 1; color: var(--accent); }
  .foot-copy { font-size: 12px; color: var(--muted); font-family: 'JetBrains Mono', monospace; }

  /* Responsive */
  @media (max-width: 768px) {
    .nav-burger { display: flex; }
    /* Collapse the link row into a dropdown panel; toggle with the checkbox. */
    .nav-links {
      display: none; position: absolute; top: 100%; left: 0; right: 0;
      flex-direction: column; align-items: stretch; gap: 0;
      background: var(--paper); border-bottom: 1px solid var(--rule-light);
      padding: 8px 0; box-shadow: 0 8px 24px rgba(0,0,0,0.06);
    }
    .nav-toggle:checked ~ .nav-links { display: flex; }
    .nav-links a { padding: 12px 24px; opacity: 1; }
    .nav-links a:not(.nav-cta):hover { background: var(--paper-2); }
    a.nav-cta { margin: 8px 24px 4px; text-align: center; }
    /* animate burger → x when open */
    .nav-toggle:checked ~ .nav-burger span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
    .nav-toggle:checked ~ .nav-burger span:nth-child(2) { opacity: 0; }
    .nav-toggle:checked ~ .nav-burger span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

    .steps { grid-template-columns: 1fr; }
    .watch-grid { grid-template-columns: 1fr; }
    .watch-cell:nth-child(2n) { border-right: 1px solid var(--rule-light); }
    .watch-cell:nth-last-child(-n+2) { border-bottom: 1px solid var(--rule-light); }
    .watch-cell:last-child { border-bottom: 0; }
    .price-grid { grid-template-columns: 1fr; }
    .receipt { transform: rotate(0); }
    .foot-cols { gap: 32px; }
  }
/* ============================================================ */
/* Two-column hero — fills the right side of the page with the   */
/* receipt mockup instead of leaving it blank.                   */
/* ============================================================ */

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr);
  gap: 64px;
  align-items: start;
}
.hero-text { min-width: 0; }
.hero-visual { min-width: 0; padding-top: 24px; }

.hero h1 {
  font-size: clamp(36px, 4.6vw, 64px);
}
.hero .receipt {
  margin-top: 0;
  max-width: 100%;
}

@media (max-width: 1024px) {
  .hero-grid { grid-template-columns: 1fr; gap: 48px; }
  .hero h1 { font-size: clamp(40px, 6.5vw, 72px); }
  .hero-visual { padding-top: 0; }
  .hero .receipt { max-width: 560px; }
}

/* ============================================================ */
/* Sub-page hero — when a page (like /pricing) shows just one    */
/* section, we use a tighter sub-page hero instead of the big    */
/* main one.                                                     */
/* ============================================================ */

.subpage-hero {
  padding: 72px 0 16px;
  border-bottom: 1px solid var(--rule-light);
  background: var(--paper-2);
}
.subpage-hero h1 {
  font-size: clamp(36px, 5vw, 52px);
  letter-spacing: -0.025em; line-height: 1.05;
  font-weight: 600; max-width: 720px;
  margin-top: 12px;
}
.subpage-hero p.lede {
  font-size: 17px; margin-top: 16px; max-width: 580px;
  color: var(--ink); opacity: 0.75;
}
.subpage-hero .crumbs a {
  font-family: 'JetBrains Mono', monospace; font-size: 12px;
  color: var(--muted); text-decoration: none;
}
.subpage-hero .crumbs a:hover { color: var(--accent); }

.brand-mark {
  width: 170px; height: 40px;
  background-image: url('/signalgap-icon.svg');
  background-size: contain;
  background-repeat: no-repeat;
  background-position: center;
  display: inline-block;
  vertical-align: middle;
}
.brand-mark::after { content: none; }

/* ════════════════════════════════════════════════════════════════════
   MARKETING SITE — added components
   Product proof cards, comparison cards, feature grid, FAQ
   ──────────────────────────────────────────────────────────────────── */

/* Hero side-by-side: bigger, denser homepage */
.hero-grid {
  display: grid; grid-template-columns: 1.05fr 1fr; gap: 56px; align-items: start;
}
@media (max-width: 980px) {
  .hero-grid { grid-template-columns: 1fr; gap: 36px; }
  .receipt { margin-top: 24px; transform: rotate(0); }
}
.hero { padding: 64px 0 44px; }

/* ─── Product proof cards row ──────────────────────────────────────── */
.proof-row {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 16px; margin-top: 40px;
}
@media (max-width: 980px) { .proof-row { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px) { .proof-row { grid-template-columns: 1fr; } }
.proof {
  background: #FFFFFF; border: 1px solid var(--rule-light);
  padding: 20px 22px 22px; position: relative;
  box-shadow: 0 1px 0 var(--rule-light), 0 12px 32px -16px rgba(26,24,21,0.10);
  transition: transform 0.18s, box-shadow 0.18s;
}
.proof:hover { transform: translateY(-2px); box-shadow: 0 1px 0 var(--rule-light), 0 20px 48px -20px rgba(26,24,21,0.18); }
.proof-tag {
  font-family: 'JetBrains Mono', monospace; font-size: 10px; font-weight: 600;
  letter-spacing: 0.10em; text-transform: uppercase;
  color: var(--accent); margin-bottom: 10px;
  display: inline-flex; align-items: center; gap: 6px;
}
.proof-tag::before { content: ''; width: 5px; height: 5px; border-radius: 50%; background: var(--accent); }
.proof h4 {
  font-size: 15px; font-weight: 600; letter-spacing: -0.005em;
  color: var(--ink); margin-bottom: 6px; line-height: 1.35;
}
.proof p {
  font-size: 13px; line-height: 1.5; color: var(--ink); opacity: 0.7;
  margin-bottom: 14px;
}
.proof-action {
  font-family: 'JetBrains Mono', monospace; font-size: 11px; font-weight: 600;
  letter-spacing: 0.04em; color: var(--accent-2);
  display: flex; align-items: center; gap: 6px;
  padding-top: 12px; border-top: 1px dashed var(--rule-light);
}
.proof-action::before {
  content: '→'; color: var(--accent); font-size: 13px;
}

/* ─── Comparison cards (Why us) ────────────────────────────────────── */
.compare-row {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 20px; margin-top: 48px;
}
@media (max-width: 920px) { .compare-row { grid-template-columns: 1fr; } }
.compare {
  background: #FFFFFF; border: 1px solid var(--rule-light);
  padding: 32px 28px 28px; position: relative; opacity: 0.65;
  transition: opacity 0.2s;
}
.compare:hover { opacity: 0.85; }
.compare-eyebrow {
  font-family: 'JetBrains Mono', monospace; font-size: 11px; font-weight: 600;
  letter-spacing: 0.10em; text-transform: uppercase; color: var(--muted);
  margin-bottom: 16px;
}
.compare h3 {
  font-size: 22px; font-weight: 600; letter-spacing: -0.01em;
  color: var(--ink); margin-bottom: 14px; line-height: 1.2;
}
.compare-flow {
  font-family: 'JetBrains Mono', monospace; font-size: 12px;
  color: var(--ink); opacity: 0.75; line-height: 1.6;
  padding: 14px; background: var(--paper); border: 1px solid var(--rule-light);
  margin-bottom: 16px;
}
.compare-flow .x { color: var(--accent); }
.compare ul {
  list-style: none; padding: 0; margin: 0;
  font-size: 13.5px; line-height: 1.55; color: var(--ink); opacity: 0.78;
}
.compare li { padding: 6px 0; padding-left: 22px; position: relative; }
.compare li::before {
  content: '—'; position: absolute; left: 0; color: var(--muted);
}
.compare-winner {
  background: #FBF6EB; border: 2px solid var(--ink);
  box-shadow: 0 30px 60px -30px rgba(26,24,21,0.25), 0 8px 0 -4px #F0E8D6;
  opacity: 1; transform: translateY(-8px);
}
.compare-winner:hover { opacity: 1; }
.compare-winner::before {
  content: 'SignalGap'; position: absolute; top: -14px; left: 24px;
  background: var(--accent); color: #FFFFFF;
  padding: 5px 14px; font-size: 11px; font-weight: 700;
  letter-spacing: 0.10em; text-transform: uppercase;
  border-radius: 2px;
}
.compare-winner .compare-eyebrow { color: var(--accent); }
.compare-winner h3 { color: var(--ink); }
.compare-winner .compare-flow { background: var(--paper); border-color: var(--rule); }
.compare-winner ul { opacity: 1; }
.compare-winner li::before { content: '✓'; color: var(--accent); font-weight: 700; }

/* ─── Feature cards (What we do) ───────────────────────────────────── */
.feature-grid {
  display: grid; grid-template-columns: repeat(2, 1fr);
  gap: 20px; margin-top: 48px;
}
@media (max-width: 760px) { .feature-grid { grid-template-columns: 1fr; } }
.feature-card {
  background: #FFFFFF; border: 1px solid var(--rule-light);
  padding: 28px 30px; display: grid;
  grid-template-columns: 48px 1fr; gap: 20px;
  transition: transform 0.18s, box-shadow 0.18s;
}
.feature-card:hover { transform: translateY(-2px); box-shadow: 0 20px 48px -20px rgba(26,24,21,0.16); }
.feature-icon {
  width: 48px; height: 48px; background: var(--paper);
  border: 1px solid var(--rule-light);
  display: flex; align-items: center; justify-content: center;
  color: var(--accent);
}
.feature-card-text { min-width: 0; }
.feature-card h4 {
  font-size: 17px; font-weight: 600; letter-spacing: -0.01em;
  color: var(--ink); margin-bottom: 6px;
}
.feature-card p {
  font-size: 14px; line-height: 1.55; color: var(--ink); opacity: 0.75;
  margin-bottom: 12px;
}
.feature-card-example {
  font-family: 'JetBrains Mono', monospace; font-size: 11px;
  color: var(--accent-2); padding: 8px 12px;
  background: var(--paper); border-left: 2px solid var(--accent);
  line-height: 1.5;
}

/* ─── How It Works visual examples ─────────────────────────────────── */
.step-visual {
  margin-top: 20px; padding: 14px 16px;
  background: var(--paper); border: 1px solid var(--rule-light);
  font-size: 12.5px; line-height: 1.5;
}
.step-visual .label {
  font-family: 'JetBrains Mono', monospace; font-size: 10px;
  letter-spacing: 0.10em; text-transform: uppercase;
  color: var(--muted); margin-bottom: 8px;
}
.step-visual .line {
  display: flex; gap: 10px; padding: 6px 0;
  border-bottom: 1px dotted var(--rule-light);
}
.step-visual .line:last-child { border-bottom: 0; }
.step-visual .sev {
  font-family: 'JetBrains Mono', monospace; font-size: 10px; font-weight: 700;
  background: var(--ink); color: var(--paper); padding: 2px 6px;
  border-radius: 1px; flex-shrink: 0;
}
.step-visual .sev.hi { background: var(--accent); }

/* ─── FAQ ─────────────────────────────────────────────────────────── */
.faq-grid {
  display: grid; grid-template-columns: 1fr; gap: 0;
  max-width: 820px; margin: 48px auto 0;
}
.faq-item {
  border-top: 1px solid var(--rule-light);
  padding: 24px 0;
}
.faq-item:last-child { border-bottom: 1px solid var(--rule-light); }
.faq-item summary {
  cursor: pointer; list-style: none;
  display: flex; justify-content: space-between; align-items: center;
  font-size: 17px; font-weight: 500; letter-spacing: -0.005em;
  color: var(--ink);
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: '+'; font-family: 'Instrument Serif', serif; font-size: 28px;
  color: var(--accent); line-height: 1; transition: transform 0.2s;
}
.faq-item[open] summary::after { content: '−'; }
.faq-item p {
  margin-top: 14px; font-size: 15px; line-height: 1.6;
  color: var(--ink); opacity: 0.8; max-width: 700px;
}

/* ─── Nav polish — more confident ──────────────────────────────────── */
nav { background: rgba(247, 243, 234, 0.95); }
.nav-inner { padding: 16px 0; }
.nav-links a { font-weight: 500; }
.nav-links a:hover { color: var(--accent); opacity: 1; }
a.nav-cta {
  padding: 10px 20px; font-weight: 600; border-radius: 4px;
  box-shadow: 0 4px 12px -4px rgba(26,24,21,0.2);
}

/* ─── HERO URL CAPTURE PILL ─────────────────────────────────────────
   The "Enter your URL" Semrush-style input. Sits in the hero,
   replaces the dual Start/See-how-it-works buttons as the primary CTA.

   <form class="hero-url" action="/signup" method="get">
     <span class="hero-url-prefix">https://</span>
     <input class="hero-url-input" type="text" name="domain" placeholder="yourshop.com">
     <select class="hero-url-select" name="vertical">...</select>
     <button class="hero-url-btn" type="submit">Watch competitors →</button>
   </form>
*/
/* ─── HERO URL CAPTURE — tight, premium SaaS pill ─────────────────── */
.hero-url {
  display: flex; align-items: center;
  background: #FFFFFF;
  border: 1px solid rgba(239, 68, 68, 0.35);
  border-radius: 999px;
  height: 72px;
  padding: 8px 8px 8px 28px;
  max-width: 920px;
  margin-top: 32px;
  box-shadow: 0 1px 2px rgba(17, 24, 39, 0.04), 0 6px 16px -8px rgba(17, 24, 39, 0.08);
  transition: border-color 0.15s, box-shadow 0.15s;
}
.hero-url:focus-within {
  border-color: #EF4444;
  box-shadow: 0 0 0 3px rgba(239, 68, 68, 0.14), 0 1px 2px rgba(17, 24, 39, 0.04);
}
.hero-url-input {
  flex: 1 1 auto; min-width: 0;
  border: 0; outline: 0; background: transparent;
  font-family: inherit; font-size: 20px; font-weight: 500;
  color: var(--ink);
  padding: 0 16px 0 0;            /* breathing room before the button */
  height: 100%;
  letter-spacing: -0.005em;
  caret-color: transparent;
}
.hero-url-input:focus { caret-color: var(--accent); }
.hero-url-input::placeholder {
  color: #6B6B6B; opacity: 1;     /* readable slate, not faded */
  font-family: inherit; font-weight: 400; font-size: 20px;
  letter-spacing: -0.005em;
}
.hero-url-btn {
  flex: 0 0 auto;
  width: 260px; height: 56px;
  background: var(--accent) !important; color: #FFFFFF !important;
  border: 0 !important; border-radius: 999px;
  font-family: inherit; font-size: 14.5px; font-weight: 600;
  letter-spacing: -0.005em; cursor: pointer; white-space: nowrap;
  display: inline-flex; align-items: center; justify-content: center; gap: 6px;
  box-shadow: none;
  transition: background 0.15s;
}
.hero-url-btn:hover  { background: #C03724 !important; }
.hero-url-btn:active { background: #A22F22 !important; }

/* Trust row — centered under the pill, small red dots */
.hero-url-foot {
  display: flex; align-items: center; justify-content: center;
  gap: 24px; margin-top: 16px;
  font-size: 15px; color: var(--muted); font-weight: 400;
  flex-wrap: wrap;
  max-width: 920px;
}
.hero-url-foot span { display: inline-flex; align-items: center; gap: 8px; }
.hero-url-foot .dot {
  width: 5px; height: 5px; border-radius: 50%;
  background: var(--accent); display: inline-block; flex-shrink: 0;
}

/* Mobile — stack to a card, full-width button */
@media (max-width: 700px) {
  .hero-url {
    flex-direction: column; align-items: stretch;
    height: auto; padding: 10px; gap: 8px;
    border-radius: 14px;
  }
  .hero-url-input {
    width: 100%; height: 48px;
    padding: 0 16px; font-size: 16px;
  }
  .hero-url-input::placeholder { font-size: 16px; }
  .hero-url-btn {
    width: 100%; height: 50px;
    border-radius: 10px; font-size: 15px;
  }
  .hero-url-foot {
    justify-content: flex-start;
    gap: 14px; font-size: 14px;
  }
}

/* ════════════════════════════════════════════════════════════════════
   HOW IT WORKS — page-specific components
   Workflow mockup card, proof strip, enhanced step cards, weekly timeline.
   All class names are new/namespaced so other pages are unaffected.
   ──────────────────────────────────────────────────────────────────── */

/* Tighten the how-it-works hero so it doesn't feel empty */
.hiw-hero { padding: 56px 0 48px; background: var(--paper-2); border-bottom: 1px solid var(--rule-light); }
.hiw-hero .hero-grid { align-items: center; gap: 48px; }
.hiw-hero h1 {
  font-size: clamp(34px, 4.4vw, 56px); letter-spacing: -0.03em; line-height: 1.04;
  font-weight: 600; margin-top: 18px;
}
.hiw-hero h1 .serif { color: var(--accent); }
.hiw-hero .lede { font-size: 17px; margin-top: 20px; max-width: 520px; opacity: 0.82; line-height: 1.55; }
.hiw-accent { color: var(--accent); font-family: 'Instrument Serif', Georgia, serif; font-style: italic; font-weight: 400; }
.hiw-crumbs a {
  font-family: 'JetBrains Mono', monospace; font-size: 12px; color: var(--muted); text-decoration: none;
}
.hiw-crumbs a:hover { color: var(--accent); }

/* ─── Hero workflow mockup card ────────────────────────────────────── */
.wf-card {
  background: #FFFFFF; border: 1px solid var(--rule-light);
  border-radius: 8px; overflow: hidden;
  box-shadow: 0 1px 0 var(--rule-light), 0 30px 60px -30px rgba(26,24,21,0.30);
}
.wf-head {
  display: flex; align-items: center; justify-content: space-between;
  padding: 14px 18px; background: var(--ink); color: var(--paper);
}
.wf-head .wf-title {
  font-family: 'JetBrains Mono', monospace; font-size: 12px; letter-spacing: 0.04em;
  display: inline-flex; align-items: center; gap: 8px;
}
.wf-head .wf-dot {
  width: 8px; height: 8px; border-radius: 50%; background: #34D399;
  box-shadow: 0 0 0 3px rgba(52,211,153,0.25); flex-shrink: 0;
}
.wf-head .wf-meta { font-family: 'JetBrains Mono', monospace; font-size: 11px; color: rgba(244,239,230,0.6); }
.wf-body { padding: 8px 0; }
.wf-step {
  display: grid; grid-template-columns: 28px 1fr auto; gap: 12px; align-items: start;
  padding: 14px 18px; position: relative;
}
.wf-step + .wf-step { border-top: 1px solid var(--rule-light); }
.wf-ico {
  width: 28px; height: 28px; border-radius: 50%; display: flex; align-items: center; justify-content: center;
  font-size: 13px; font-weight: 700; font-family: 'JetBrains Mono', monospace;
  flex-shrink: 0;
}
.wf-ico.done { background: var(--accent-2); color: #FFFFFF; }
.wf-ico.wait { background: var(--amber); color: #FFFFFF; }
.wf-ico.queue { background: var(--paper-2); color: var(--muted); border: 1px solid var(--rule-light); }
.wf-step .wf-line-title { font-size: 14px; font-weight: 600; color: var(--ink); letter-spacing: -0.005em; }
.wf-step .wf-line-sub {
  font-family: 'JetBrains Mono', monospace; font-size: 11px; color: var(--muted);
  margin-top: 3px; line-height: 1.45;
}
.wf-time { font-family: 'JetBrains Mono', monospace; font-size: 11px; color: var(--muted); white-space: nowrap; padding-top: 2px; }
.wf-pill {
  display: inline-flex; align-items: center; gap: 5px;
  font-family: 'JetBrains Mono', monospace; font-size: 10px; font-weight: 700;
  letter-spacing: 0.05em; text-transform: uppercase;
  padding: 3px 8px; border-radius: 999px; margin-top: 6px;
}
.wf-pill.ok  { background: rgba(15,118,110,0.10); color: var(--accent-2); }
.wf-pill.now { background: rgba(217,119,6,0.12); color: var(--amber); }
.wf-pill.sched { background: rgba(240,68,46,0.10); color: var(--accent); }
.wf-foot {
  display: flex; justify-content: space-between; align-items: center;
  padding: 12px 18px; border-top: 1px solid var(--rule-light); background: var(--paper);
  font-family: 'JetBrains Mono', monospace; font-size: 11px; color: var(--muted);
}
.wf-platforms { display: inline-flex; gap: 6px; }
.wf-platforms span {
  font-size: 10px; font-weight: 600; padding: 2px 7px; border-radius: 3px;
  background: var(--paper-2); border: 1px solid var(--rule-light); color: var(--ink);
}

/* ─── Proof strip (compact, horizontal) ────────────────────────────── */
.proof-strip {
  display: flex; flex-wrap: wrap; gap: 0;
  border: 1px solid var(--rule-light); background: #FFFFFF; border-radius: 6px;
  overflow: hidden; box-shadow: 0 12px 32px -24px rgba(26,24,21,0.18);
}
.proof-strip .ps-item {
  flex: 1 1 0; min-width: 150px; padding: 16px 18px;
  display: flex; flex-direction: column; gap: 4px;
  border-right: 1px solid var(--rule-light);
}
.proof-strip .ps-item:last-child { border-right: 0; }
.proof-strip .ps-label {
  font-size: 13.5px; font-weight: 600; color: var(--ink); letter-spacing: -0.005em;
  display: flex; align-items: center; gap: 7px;
}
.proof-strip .ps-label::before {
  content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--accent); flex-shrink: 0;
}
.proof-strip .ps-sub {
  font-family: 'JetBrains Mono', monospace; font-size: 10.5px; color: var(--muted);
  letter-spacing: 0.02em; padding-left: 13px;
}
@media (max-width: 860px) {
  .proof-strip .ps-item { flex: 1 1 45%; min-width: 0; }
  .proof-strip .ps-item:nth-child(2n) { border-right: 0; }
  .proof-strip .ps-item { border-bottom: 1px solid var(--rule-light); }
}
@media (max-width: 480px) {
  .proof-strip .ps-item { flex: 1 1 100%; border-right: 0; }
}

/* ─── Enhanced step cards (Watch / Counter / Launch) ───────────────── */
.hiw-steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 44px; }
@media (max-width: 900px) { .hiw-steps { grid-template-columns: 1fr; } }
.hiw-step {
  background: #FFFFFF; border: 1px solid var(--rule-light); border-radius: 8px;
  padding: 26px 26px 22px; display: flex; flex-direction: column; position: relative;
  box-shadow: 0 1px 0 var(--rule-light), 0 16px 40px -28px rgba(26,24,21,0.18);
  transition: transform 0.18s, box-shadow 0.18s;
}
.hiw-step:hover { transform: translateY(-3px); box-shadow: 0 1px 0 var(--rule-light), 0 28px 56px -28px rgba(26,24,21,0.24); }
.hiw-step-top { display: flex; align-items: center; justify-content: space-between; margin-bottom: 14px; }
.hiw-step-num {
  font-family: 'Instrument Serif', serif; font-size: 52px; line-height: 0.8;
  color: var(--accent); opacity: 0.85;
}
.hiw-step-badge {
  font-family: 'JetBrains Mono', monospace; font-size: 10px; font-weight: 700;
  letter-spacing: 0.08em; text-transform: uppercase; color: var(--paper);
  background: var(--ink); padding: 5px 10px; border-radius: 999px;
}
.hiw-step h3 { font-size: 20px; font-weight: 600; letter-spacing: -0.01em; margin-bottom: 8px; }
.hiw-step > p { font-size: 14px; color: var(--ink); opacity: 0.78; line-height: 1.55; margin-bottom: 16px; }
.hiw-mini {
  background: var(--paper); border: 1px solid var(--rule-light); border-radius: 6px;
  padding: 12px 14px; margin-top: auto;
}
.hiw-mini .mini-label {
  font-family: 'JetBrains Mono', monospace; font-size: 9.5px; letter-spacing: 0.10em;
  text-transform: uppercase; color: var(--muted); margin-bottom: 8px;
}
.hiw-mini .mini-row {
  display: flex; align-items: center; gap: 9px; padding: 5px 0;
  font-size: 12px; line-height: 1.4; color: var(--ink);
  border-bottom: 1px dotted var(--rule-light);
}
.hiw-mini .mini-row:last-child { border-bottom: 0; }
.hiw-mini .mini-tag {
  font-family: 'JetBrains Mono', monospace; font-size: 9.5px; font-weight: 700;
  padding: 2px 6px; border-radius: 3px; flex-shrink: 0; letter-spacing: 0.03em;
}
.hiw-mini .mini-tag.red   { background: var(--accent); color: #FFFFFF; }
.hiw-mini .mini-tag.teal  { background: var(--accent-2); color: #FFFFFF; }
.hiw-mini .mini-tag.ink   { background: var(--ink); color: var(--paper); }
.hiw-mini .mini-tag.amber { background: var(--amber); color: #FFFFFF; }
.hiw-mini .mini-row .grow { flex: 1 1 auto; min-width: 0; }
.hiw-mini .mini-row .mono { font-family: 'JetBrains Mono', monospace; font-size: 10.5px; color: var(--muted); white-space: nowrap; }
.hiw-note {
  margin-top: 16px; padding-top: 13px; border-top: 1px dashed var(--rule-light);
  font-family: 'JetBrains Mono', monospace; font-size: 11px; color: var(--muted);
  display: flex; align-items: center; gap: 7px;
}
.hiw-note::before { content: ''; width: 5px; height: 5px; border-radius: 50%; background: var(--accent-2); }

/* ─── Weekly timeline ──────────────────────────────────────────────── */
.week-timeline {
  margin-top: 44px; display: grid; grid-template-columns: repeat(5, 1fr); gap: 0;
  border: 1px solid var(--rule-light); border-radius: 8px; overflow: hidden; background: #FFFFFF;
}
.week-day {
  padding: 22px 20px 24px; border-right: 1px solid var(--rule-light); position: relative;
}
.week-day:last-child { border-right: 0; }
.week-day .wd-name {
  font-family: 'JetBrains Mono', monospace; font-size: 11px; font-weight: 700;
  letter-spacing: 0.10em; text-transform: uppercase; color: var(--accent); margin-bottom: 4px;
}
.week-day .wd-node {
  width: 12px; height: 12px; border-radius: 50%; background: #FFFFFF;
  border: 2px solid var(--accent); margin: 14px 0; position: relative;
}
.week-day .wd-node::after {
  content: ''; position: absolute; top: 50%; left: 14px; width: calc(100% + 28px); height: 2px;
  background: var(--rule-light); transform: translateY(-50%); z-index: 0;
}
.week-day:last-child .wd-node::after { display: none; }
.week-day .wd-title { font-size: 15px; font-weight: 600; letter-spacing: -0.005em; margin-bottom: 6px; }
.week-day .wd-desc { font-size: 12.5px; color: var(--ink); opacity: 0.72; line-height: 1.5; }
@media (max-width: 900px) {
  .week-timeline { grid-template-columns: 1fr; }
  .week-day { border-right: 0; border-bottom: 1px solid var(--rule-light); padding: 18px 22px; }
  .week-day:last-child { border-bottom: 0; }
  .week-day .wd-node { display: none; }
}

/* ════════════════════════════════════════════════════════════════════
   WHY US — page-specific components (namespaced wu-*)
   Hero leans on .hiw-hero + .hero-grid + .wf-card already defined above.
   ──────────────────────────────────────────────────────────────────── */

/* Red italic inline accent */
.wu-accent {
  color: var(--accent); font-family: 'Instrument Serif', Georgia, serif;
  font-style: italic; font-weight: 400;
}

/* ─── Positioning strip — 3 compact cards ──────────────────────────── */
.wu-pos {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px;
  margin-top: 40px; align-items: stretch;
}
@media (max-width: 900px) { .wu-pos { grid-template-columns: 1fr; gap: 24px; } }
.wu-pos-card {
  background: #FFFFFF; border: 1px solid var(--rule-light);
  padding: 26px 24px 22px; display: flex; flex-direction: column;
  opacity: 0.72; transition: opacity 0.2s;
}
.wu-pos-card:hover { opacity: 0.92; }
.wu-pos-card h3 { font-size: 20px; font-weight: 600; letter-spacing: -0.01em; margin-bottom: 5px; }
.wu-pos-sub {
  font-family: 'JetBrains Mono', monospace; font-size: 12px; color: var(--muted);
  margin-bottom: 18px; letter-spacing: 0.02em;
}
.wu-pos-card ul {
  list-style: none; padding: 0; margin: 0;
  font-size: 13.5px; line-height: 1.5; color: var(--ink); opacity: 0.82;
}
.wu-pos-card li { padding: 9px 0 9px 22px; position: relative; border-top: 1px dotted var(--rule-light); }
.wu-pos-card li:first-child { border-top: 0; }
.wu-pos-card li::before { content: '—'; position: absolute; left: 0; color: var(--muted); }
.wu-pos-card.win {
  background: #FBF6EB; border: 2px solid var(--ink); opacity: 1;
  box-shadow: 0 30px 60px -30px rgba(26,24,21,0.25), 0 8px 0 -4px #F0E8D6;
  position: relative; transform: translateY(-8px);
}
.wu-pos-card.win::before {
  content: 'Both halves'; position: absolute; top: -13px; left: 22px;
  background: var(--accent); color: #FFFFFF; padding: 5px 13px;
  font-family: 'JetBrains Mono', monospace; font-size: 10px; font-weight: 700;
  letter-spacing: 0.10em; text-transform: uppercase; border-radius: 2px;
}
.wu-pos-card.win .wu-pos-sub { color: var(--accent); }
.wu-pos-card.win li::before { content: '✓'; color: var(--accent); font-weight: 700; }

/* ─── Comparison matrix ────────────────────────────────────────────── */
.wu-matrix-wrap {
  margin-top: 40px; border: 1px solid var(--rule-light);
  background: #FFFFFF; overflow-x: auto;
}
.wu-matrix { width: 100%; border-collapse: collapse; min-width: 680px; }
.wu-matrix th, .wu-matrix td {
  padding: 15px 20px; border-bottom: 1px solid var(--rule-light);
  border-right: 1px solid var(--rule-light);
}
.wu-matrix tr td:last-child, .wu-matrix tr th:last-child { border-right: 0; }
.wu-matrix tbody tr:last-child th, .wu-matrix tbody tr:last-child td { border-bottom: 0; }
.wu-matrix thead th {
  font-family: 'JetBrains Mono', monospace; font-size: 11px; letter-spacing: 0.08em;
  text-transform: uppercase; color: var(--muted); font-weight: 700;
  text-align: center; vertical-align: bottom; background: var(--paper);
}
.wu-matrix thead th.wu-col-feat { text-align: left; }
.wu-matrix thead th.wu-col-sg { color: var(--accent); border-bottom: 2px solid var(--accent); }
.wu-matrix tbody th {
  text-align: left; font-weight: 500; font-size: 14.5px; color: var(--ink);
  letter-spacing: -0.005em;
}
.wu-matrix tbody td { text-align: center; font-size: 13px; color: var(--muted); }
.wu-matrix .wu-col-sg { background: rgba(240,68,46,0.045); }
.wu-mk {
  display: inline-flex; align-items: center; justify-content: center;
  width: 22px; height: 22px; border-radius: 50%; font-size: 12px; font-weight: 700;
}
.wu-mk.yes  { background: var(--accent-2); color: #FFFFFF; }
.wu-mk.sg   { background: var(--accent); color: #FFFFFF; }
.wu-mk.part { color: var(--amber); border: 1px solid rgba(217,119,6,0.4); }
.wu-mk.no   { color: var(--muted); opacity: 0.45; font-weight: 500; }
.wu-matrix-note {
  font-family: 'JetBrains Mono', monospace; font-size: 11px; color: var(--muted);
  margin-top: 14px; display: flex; gap: 18px; flex-wrap: wrap;
}
.wu-matrix-note span { display: inline-flex; align-items: center; gap: 7px; }

/* ─── Moat timeline — 4 weeks, each row with a mini UI card ─────────── */
.wu-moat { margin-top: 40px; border: 1px solid var(--rule-light); background: #FFFFFF; }
.wu-moat-row {
  display: grid; grid-template-columns: 132px 1fr minmax(248px, 320px);
  gap: 28px; align-items: center; padding: 24px 28px;
  border-bottom: 1px solid var(--rule-light);
}
.wu-moat-row:last-child { border-bottom: 0; }
.wu-moat-wk {
  font-family: 'JetBrains Mono', monospace; font-size: 11px; font-weight: 700;
  letter-spacing: 0.10em; text-transform: uppercase; color: var(--accent);
}
.wu-moat-num {
  font-family: 'Instrument Serif', serif; font-size: 44px; line-height: 1;
  color: var(--accent); opacity: 0.85; margin-top: 2px;
}
.wu-moat-mid h4 { font-size: 17px; font-weight: 600; letter-spacing: -0.01em; margin-bottom: 5px; }
.wu-moat-mid p { font-size: 13.5px; color: var(--ink); opacity: 0.75; line-height: 1.5; }
.wu-bar {
  height: 6px; background: var(--paper-2); border-radius: 999px;
  overflow: hidden; margin-top: 10px; max-width: 220px;
}
.wu-bar > span { display: block; height: 100%; background: var(--accent); }
@media (max-width: 820px) {
  .wu-moat-row { grid-template-columns: 1fr; gap: 16px; padding: 22px 22px; }
}

/* ─── Built for operators — audience grid ──────────────────────────── */
.wu-who { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: 36px; }
@media (max-width: 760px) { .wu-who { grid-template-columns: 1fr 1fr; } }
@media (max-width: 480px) { .wu-who { grid-template-columns: 1fr; } }
.wu-who-card {
  background: #FFFFFF; border: 1px solid var(--rule-light); padding: 20px 22px;
  display: flex; flex-direction: column; gap: 5px;
  transition: transform 0.18s, box-shadow 0.18s;
}
.wu-who-card:hover { transform: translateY(-2px); box-shadow: 0 16px 40px -24px rgba(26,24,21,0.18); }
.wu-who-t {
  font-size: 15px; font-weight: 600; letter-spacing: -0.005em;
  display: flex; align-items: center; gap: 9px;
}
.wu-who-t::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--accent); flex-shrink: 0; }
.wu-who-d { font-size: 13px; color: var(--ink); opacity: 0.72; line-height: 1.5; padding-left: 15px; }
.wu-who-lede {
  font-family: 'Instrument Serif', Georgia, serif; font-size: clamp(22px, 2.6vw, 30px);
  line-height: 1.25; max-width: 760px; color: var(--ink); margin-top: 18px;
}

/* ════════════════════════════════════════════════════════════════════
   WHAT WE DO — page-specific components (namespaced wwd-*)
   Hero reuses .hero-grid + .wf-card. Feature groups reuse .feature-card.
   Adds: workflow group headers, value-line feature cards, weekly digest
   grid, signal-to-shipped horizontal flow. Other pages unaffected.
   ──────────────────────────────────────────────────────────────────── */

/* Red italic inline accent (shared idiom with why-us) */
.wwd-accent {
  color: var(--accent); font-family: 'Instrument Serif', Georgia, serif;
  font-style: italic; font-weight: 400;
}

/* Tighter, denser hero so the first screen is useful */
.wwd-hero { padding: 52px 0 44px; background: var(--paper-2); border-bottom: 1px solid var(--rule-light); }
.wwd-hero .hero-grid { align-items: center; gap: 52px; }
.wwd-hero h1 {
  font-size: clamp(33px, 4.2vw, 54px); letter-spacing: -0.03em; line-height: 1.04;
  font-weight: 600; margin-top: 16px; max-width: 600px;
}
.wwd-hero h1 .serif { color: var(--accent); display: block; font-size: 0.78em; margin-top: 8px; }
.wwd-hero .lede { font-size: 16px; margin-top: 20px; max-width: 540px; opacity: 0.82; line-height: 1.58; }

/* Workflow-group sections (WATCH / DECIDE / LAUNCH) */
.wwd-group-head { display: flex; align-items: center; gap: 14px; flex-wrap: wrap; margin-bottom: 14px; }
.wwd-group-badge {
  font-family: 'JetBrains Mono', monospace; font-size: 11px; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase; color: var(--paper);
  background: var(--ink); padding: 6px 13px; border-radius: 999px;
}
.wwd-group-badge.launch { background: var(--accent); }
.wwd-group-head h2 { font-size: clamp(25px, 3vw, 34px); }
.wwd-group .section-lede { margin-top: 8px; }
.wwd-group .feature-grid { margin-top: 28px; }

/* Value line appended to feature cards */
.feature-card-value {
  margin-top: 12px; padding-top: 11px; border-top: 1px dashed var(--rule-light);
  font-size: 12.5px; line-height: 1.45; color: var(--ink); opacity: 0.74;
  display: flex; align-items: flex-start; gap: 7px;
}
.feature-card-value::before { content: '→'; color: var(--accent); font-weight: 700; flex-shrink: 0; }
.feature-card .feature-card-example { margin-bottom: 0; }

/* Weekly deliverables — text list + sample digest card */
.wwd-weekly { display: grid; grid-template-columns: 0.92fr 1.08fr; gap: 56px; align-items: start; margin-top: 44px; }
@media (max-width: 900px) { .wwd-weekly { grid-template-columns: 1fr; gap: 40px; } }
.wwd-deliverables { list-style: none; padding: 0; margin: 0; }
.wwd-deliverables li {
  display: flex; align-items: flex-start; gap: 14px;
  padding: 14px 0; border-bottom: 1px solid var(--rule-light);
}
.wwd-deliverables li:last-child { border-bottom: 0; }
.wwd-deliverables .wd-ico {
  flex: 0 0 30px; height: 30px; border-radius: 6px;
  background: var(--paper-2); border: 1px solid var(--rule-light);
  display: flex; align-items: center; justify-content: center; color: var(--accent);
}
.wwd-deliverables .wd-text strong { display: block; font-size: 14.5px; font-weight: 600; letter-spacing: -0.005em; }
.wwd-deliverables .wd-text span { font-size: 13px; color: var(--ink); opacity: 0.7; line-height: 1.5; }
.wwd-weekly .receipt { margin-top: 0; transform: rotate(-0.4deg); max-width: 100%; }
@media (max-width: 900px) { .wwd-weekly .receipt { transform: rotate(0); } }

/* Signal-to-shipped — horizontal numbered flow, stacks on mobile */
.sts-flow {
  display: grid; grid-template-columns: repeat(6, 1fr); gap: 0;
  margin-top: 44px; border: 1px solid var(--rule-light);
  border-radius: 8px; overflow: hidden; background: #FFFFFF;
}
.sts-node { padding: 24px 20px 26px; border-right: 1px solid var(--rule-light); position: relative; }
.sts-node:last-child { border-right: 0; }
.sts-num {
  font-family: 'JetBrains Mono', monospace; font-size: 11px; font-weight: 700;
  width: 26px; height: 26px; border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  background: var(--ink); color: var(--paper); margin-bottom: 14px;
}
.sts-node.you .sts-num { background: var(--accent); }
.sts-node .sts-title { font-size: 14.5px; font-weight: 600; letter-spacing: -0.005em; margin-bottom: 5px; }
.sts-node .sts-desc { font-size: 12.5px; color: var(--ink); opacity: 0.72; line-height: 1.48; }
.sts-node .sts-arrow {
  position: absolute; top: 32px; right: -8px; z-index: 3;
  color: var(--accent); font-size: 13px; background: #FFFFFF;
  width: 16px; height: 16px; display: flex; align-items: center; justify-content: center;
}
.sts-node:last-child .sts-arrow { display: none; }
@media (max-width: 920px) {
  .sts-flow { grid-template-columns: 1fr; }
  .sts-node { border-right: 0; border-bottom: 1px solid var(--rule-light); padding: 18px 22px; }
  .sts-node:last-child { border-bottom: 0; }
  .sts-node .sts-arrow { display: none; }
}

/* ════════════════════════════════════════════════════════════════════
   HOMEPAGE 2026-05-31 — conversion rebuild
   Hero digest mockup · pain/output/loop/built-for · pricing preview ·
   faq teaser. Scoped with .hp-* so it never touches other pages.
   ──────────────────────────────────────────────────────────────────── */

/* Hero secondary links under the trust bullets */
.hero-sub-links { margin-top: 18px; font-size: 13.5px; color: var(--muted); }
.hero-sub-links a {
  color: var(--ink); text-decoration: underline;
  text-decoration-color: var(--accent); text-underline-offset: 3px;
}
.hero-sub-links a:hover { color: var(--accent); }

/* ─── Hero product-style weekly digest ─────────────────────────────── */
.hp-digest {
  background: var(--white);
  border: 1px solid var(--rule);
  border-radius: 10px;
  box-shadow: 0 1px 0 var(--rule-light), 0 24px 60px -28px rgba(26,24,21,0.32);
  overflow: hidden;
}
.hp-digest-head {
  display: flex; align-items: flex-start; justify-content: space-between;
  padding: 20px 22px 16px; border-bottom: 1px solid var(--rule-light);
  background: var(--paper);
}
.hp-digest-eyebrow {
  font-family: 'JetBrains Mono', monospace; font-size: 10px; font-weight: 600;
  letter-spacing: 0.14em; text-transform: uppercase; color: var(--accent);
  margin-bottom: 4px;
}
.hp-digest-head h3 { font-size: 19px; font-weight: 600; letter-spacing: -0.01em; }
.hp-digest-date {
  font-family: 'JetBrains Mono', monospace; font-size: 12px; color: var(--muted);
  white-space: nowrap; padding-top: 2px;
}
.hp-digest-rows { padding: 6px 10px; }
.hp-row {
  display: grid;
  grid-template-columns: 116px 1fr auto;
  align-items: center; gap: 14px;
  padding: 14px 12px; border-radius: 8px;
  transition: background 0.15s;
}
.hp-row + .hp-row { border-top: 1px solid var(--rule-light); }
.hp-row:hover { background: var(--paper); }
.hp-row-tag {
  font-family: 'JetBrains Mono', monospace; font-size: 10px; font-weight: 700;
  letter-spacing: 0.05em; text-transform: uppercase;
  padding: 5px 9px; border-radius: 999px; text-align: center; white-space: nowrap;
}
.tag-hi   { color: var(--accent);   background: rgba(240,68,46,0.10); }
.tag-ad   { color: var(--amber);    background: rgba(217,119,6,0.12); }
.tag-seo  { color: var(--accent-2); background: rgba(15,118,110,0.12); }
.tag-site { color: var(--slate);    background: rgba(100,116,139,0.14); }
.hp-row-desc { font-size: 14px; font-weight: 500; color: var(--ink); line-height: 1.35; }
.hp-row-action {
  font-family: 'JetBrains Mono', monospace; font-size: 11px; font-weight: 600;
  color: var(--accent-2); white-space: nowrap;
  display: inline-flex; align-items: center; gap: 6px;
}
.hp-row-action::before { content: '✓'; color: var(--accent); }
.hp-digest-foot {
  display: flex; align-items: center; gap: 10px; flex-wrap: wrap;
  padding: 14px 22px; border-top: 1px solid var(--rule-light);
  background: var(--paper);
  font-family: 'JetBrains Mono', monospace; font-size: 11.5px; color: var(--muted);
}
.hp-digest-foot .dotsep { color: var(--rule); }

@media (max-width: 540px) {
  .hp-row { grid-template-columns: 1fr; gap: 6px; }
  .hp-row-tag { justify-self: start; }
  .hp-row-action { justify-self: start; }
}

/* ─── Generic homepage section rhythm + alternating bands ──────────── */
.hp-section { padding: 72px 0; border-top: 1px solid var(--rule-light); }
.hp-section-alt { background: var(--paper-2); }
.hp-section .section-lede { max-width: 640px; }

/* ─── Card grids (pain + output) ──────────────────────────────────── */
.hp-cards { display: grid; gap: 18px; margin-top: 44px; }
.hp-cards-4 { grid-template-columns: repeat(4, 1fr); }
@media (max-width: 900px) { .hp-cards-4 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 520px) { .hp-cards-4 { grid-template-columns: 1fr; } }

.hp-card {
  background: var(--white); border: 1px solid var(--rule-light);
  border-radius: 10px; padding: 24px 22px;
  box-shadow: 0 1px 0 var(--rule-light), 0 12px 32px -20px rgba(26,24,21,0.14);
}
.hp-card-tag {
  font-weight: 600; font-size: 15px; letter-spacing: -0.01em;
  color: var(--ink); margin-bottom: 10px;
  display: inline-flex; align-items: center; gap: 9px;
}
.hp-card-tag::before {
  content: ''; width: 7px; height: 7px; border-radius: 50%;
  background: var(--accent); flex: 0 0 7px;
}
.hp-card p { font-size: 14px; line-height: 1.55; color: var(--ink); opacity: 0.74; }

/* Output cards — icon + heading + line */
.hp-card-out { padding: 22px 20px; }
.hp-out-icon {
  width: 38px; height: 38px; border-radius: 8px;
  background: rgba(240,68,46,0.10); color: var(--accent);
  display: inline-flex; align-items: center; justify-content: center;
  font-size: 18px; margin-bottom: 14px;
}
.hp-card-out h4 { font-size: 15.5px; font-weight: 600; letter-spacing: -0.01em; margin-bottom: 6px; }
.hp-card-out p { font-size: 13.5px; line-height: 1.5; color: var(--ink); opacity: 0.72; }

/* ─── Loop steps ──────────────────────────────────────────────────── */
.hp-steps {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 18px; margin-top: 44px;
}
@media (max-width: 760px) { .hp-steps { grid-template-columns: 1fr; } }
.hp-step {
  background: var(--white); border: 1px solid var(--rule-light);
  border-radius: 10px; padding: 28px 26px 30px;
  box-shadow: 0 1px 0 var(--rule-light), 0 12px 32px -20px rgba(26,24,21,0.14);
}
.hp-step-num {
  display: inline-flex; align-items: center; justify-content: center;
  width: 40px; height: 40px; border-radius: 50%;
  background: var(--ink); color: var(--paper);
  font-family: 'JetBrains Mono', monospace; font-size: 16px; font-weight: 700;
  margin-bottom: 18px;
}
.hp-step h3 { font-size: 19px; font-weight: 600; letter-spacing: -0.01em; margin-bottom: 8px; }
.hp-step p { font-size: 14.5px; line-height: 1.55; color: var(--ink); opacity: 0.74; }

/* ─── Built-for audience chips ────────────────────────────────────── */
.hp-aud-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 14px; margin-top: 44px;
}
@media (max-width: 760px) { .hp-aud-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 460px) { .hp-aud-grid { grid-template-columns: 1fr; } }
.hp-aud {
  background: var(--white); border: 1px solid var(--rule-light);
  border-radius: 8px; padding: 18px 20px;
  font-size: 15px; font-weight: 500; color: var(--ink);
  display: flex; align-items: center; gap: 11px;
}
.hp-aud::before {
  content: ''; width: 8px; height: 8px; border-radius: 2px;
  background: var(--accent); flex: 0 0 8px;
}

/* ─── Pricing preview ─────────────────────────────────────────────── */
.hp-plans {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 16px; margin-top: 44px; align-items: stretch;
}
@media (max-width: 1000px) { .hp-plans { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px)  { .hp-plans { grid-template-columns: 1fr; } }
.hp-plan {
  background: var(--white); border: 1px solid var(--rule-light);
  border-radius: 10px; padding: 28px 24px;
  display: flex; flex-direction: column; position: relative;
}
.hp-plan-featured {
  border: 2px solid var(--ink);
  box-shadow: 0 16px 40px -18px rgba(26,24,21,0.30);
}
.hp-plan-ribbon {
  position: absolute; top: -11px; left: 24px;
  background: var(--accent); color: #fff;
  font-family: 'JetBrains Mono', monospace; font-size: 10px; font-weight: 700;
  letter-spacing: 0.06em; text-transform: uppercase;
  padding: 4px 10px; border-radius: 999px;
}
.hp-plan-name { font-size: 15px; font-weight: 600; color: var(--ink); }
.hp-plan-price { font-size: 38px; font-weight: 600; letter-spacing: -0.025em; margin: 12px 0 18px; line-height: 1; }
.hp-plan-price span { font-size: 14px; font-weight: 400; color: var(--muted); margin-left: 3px; }
.hp-plan-feats { list-style: none; margin: 0 0 24px; padding: 0; }
.hp-plan-feats li {
  font-size: 13.5px; color: var(--ink); opacity: 0.82;
  padding: 7px 0; border-bottom: 1px solid var(--rule-light);
  display: flex; gap: 9px; align-items: flex-start;
}
.hp-plan-feats li:last-child { border-bottom: 0; }
.hp-plan-feats li::before { content: '✓'; color: var(--accent); flex: 0 0 12px; font-weight: 700; }
.hp-plan-btn {
  margin-top: auto; text-align: center; text-decoration: none;
  padding: 12px 18px; border-radius: 4px; font-size: 14px; font-weight: 600;
  border: 1px solid var(--ink); color: var(--ink); background: transparent;
  transition: background 0.18s, color 0.18s, transform 0.18s;
}
.hp-plan-btn:hover { background: var(--ink); color: var(--paper); transform: translateY(-1px); }
.hp-plan-btn-primary { background: var(--ink); color: var(--paper); }
.hp-plan-btn-primary:hover { background: var(--accent); border-color: var(--accent); }
.hp-pricing-foot { text-align: center; margin-top: 28px; font-size: 14px; color: var(--muted); }
.hp-pricing-foot a { color: var(--accent); text-decoration: none; font-weight: 500; }
.hp-pricing-foot a:hover { text-decoration: underline; }

/* ─── FAQ teaser ──────────────────────────────────────────────────── */
.hp-faq-wrap { max-width: 760px; }
.hp-faq { margin-top: 36px; }
.hp-faq-item { border-bottom: 1px solid var(--rule-light); }
.hp-faq-item summary {
  list-style: none; cursor: pointer; padding: 20px 40px 20px 0;
  position: relative; font-size: 16px; font-weight: 500; color: var(--ink);
  line-height: 1.4; transition: color 0.15s;
}
.hp-faq-item summary::-webkit-details-marker { display: none; }
.hp-faq-item summary::after {
  content: '+'; position: absolute; right: 4px; top: 50%;
  transform: translateY(-50%); font-size: 24px; font-weight: 300;
  color: var(--accent); line-height: 1;
}
.hp-faq-item[open] summary { color: var(--accent); }
.hp-faq-item[open] summary::after { content: '−'; }
.hp-faq-body {
  padding: 0 40px 22px 0; font-size: 15px; line-height: 1.65;
  color: var(--ink); opacity: 0.78;
}
/* end homepage rebuild */